What is E-Commerce Management?
E-Commerce refers to the exchange of money over the internet. It is usually conducted via banks, and is a greatly trending concept over the past five years. The presence of large online organisations has introduced the concept of E-Commerce, and now it also involves the transfer of funds and salaries over the internet. E-Commerce supports a cashless system. However, proper E-Commerce management is deeply crucial. Business owners or managers need to be certain if they have transferred the finance to the right accounts, and also need to keep a daily track of the exchange of money through the internet. They also need to be vigilant of possible hacking or viruses which can lead to theft of funds and gravely affect the company. This course will be concentrating on the various expertise that is necessary for the implementation of effectual E-Commerce management.
Fundamental Features of E-Commerce Platforms
For e-commerce businesses to thrive in the long run, leaders and managers must be aware of the basic features that composes e-commerce platforms. Although mostly outsourced, some fundamental technical knowledge regarding their e-commerce websites is essential for executives to be able to run e-commerce firms smoothly.
- Regular content management capabilities
- Promotion and discount code tools
- An easy-to-use checkout
- Search engine optimized code and layout
- Reporting tools
- An integrated blog or articles section
- Email marketing integration
- Proper Call To Action buttons for the customers to contact the company
- Multiple payment options (Credit card, PayPal, PO, Terms, etc.)
- The ability to scale up with your platform
What will you learn?
This online E-Commerce management course touches upon the techniques essential for a manager or business owner to execute proper E-Commerce management, and thus contribute to the business. This training course will include the following topics:
- Responsive web design.
- Social commerce.
- Case studies with live examples.
Know more about the course.
Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.
Course Outline – E-Commerce Management Training Program Outline
- Session One: Course Overview
- Session Two: Key Communication Components
- What Communication Is All About
- Pre-Assignment Review
- Session Three: The Building Blocks
- Business and Marketing Strategy
- Public Relations Plan
- Working on the Plan
- Elevator Pitch and Executive Summary
- Developing Your Pitch
- Practice Makes Perfect
- Session Four: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Choosing a Communications Route
- Making Connections
- Establishing a Communications Vehicle
- Developing an Approval Process
- Inbound vs. Outbound: How Can We Help You?
- Session Five: The Five C’s of a Successful Message
- Be Clear
- Be Concise
- Be Complete
- Be Correct
- Be Compelling
- Session Six: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Session Seven: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Drafting Your Message
- Getting into It
- Session Eight: Communicating Online
- Blogging Tips and Tricks
- Making Connections
- Connecting Through Social Media
- Social Media Plan Worksheet
- Session Nine: Using Stories to Communicate
- The Importance of Story
- Tell Me A Story
- Session Ten: Polishers and Time Savers
- Communication Fact Sheets
- Getting It Together
- Reduce, Re-Use, and Recycle
- Session Eleven: Enhancing Your Results
- Search Engine Optimization (SEO)
- Optimizing Our Results
- Taking Your Communication Pulse
- Focusing on the Research
- SWOT Analysis
- Making Connections
- Session Twelve: Maintaining Your Message in Crisis
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Who is eligible for the course?
- Small Business Owners
- Entrepreneurs
- Anyone planning to set up an online business
- Managers
Academic Support
Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.
Contact Details
- skilladvantagetraining@gmail.com
- Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
- SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029
Upgrade your Course
You can opt for a more thorough and effective learning experience by opting for additional Small Business Management Training courses. You can create a bundle by choosing extra the following additional courses:
Prices
- The entire Small Business Management Training Course Bundle: Rs. 30,000
- 1 Course: Rs. 4,000
- Bundle with 2 Courses: Rs. 6,999
- Bundle with 3 Courses: Rs. 10,999
- Bundle with 4 Courses: Rs. 14,999
- Bundle with 5 Courses: Rs. 18,999
- Bundle with 6 Courses: Rs. 21,999
- Bundle with 7 Courses: Rs. 23,499
- Bundle with 8 Courses: Rs. 25,999
- Bundle with 9 Courses: Rs. 27,999
- Bundle with 10 Courses: Rs. 29,999
