What is Marketing?
Marketing is often described as an essential business activity that involves anticipating, identifying, and satisfying customer requirements in a timely fashion. Marketing is often associated and defined in terms of 4Ps: product, price, place, and promotion. In other words, marketing involves the following crucial activities:
- Market research to identify customer demands and competitors’ strategies.
- Designing a product or service that closely caters to the target audience.
- Pricing the product or service using the right pricing strategy depending on your product’s image and customers’ preferences.
- Distributing the product through the right set of wholesalers and retailers in order to make your product/service easily accessible for the target market.
- Promoting the product or service in order to keep your customer updated and informed. You can employ traditional methods such as television ads and posters, or digital marketing strategies such as social media posts and pages.
Why is Marketing Important for Small Businesses?
Marketing refers to the management process of identifying, anticipating and satisfying customer requirements with an assured profitability. Marketing is a rather complex process that starts from the point at which a product decision is being made, and is continued or extended even after the finished product has been sold to the final users. Competitive and innovative marketing requires a huge amount of dedication and creativity. However, for a small business, which is unlikely to have a marketing department, it mostly falls upon the owner to plan and execute the marketing strategies. An issue often faced by small businesses, is the lack of finance for marketing. However, if the owner is diligent and prudent, then effective marketing can still be conducted without spending beyond the allocated budget. Marketing is particularly essential for small businesses because they need to build upon their brand image and spread awareness of its existence. This could often be done through social media promotions, small yet impactful public relations activities or sales offers. However, this differs from firm to firm.
What will you learn?
This online marketing course for small businesses touches upon the useful marketing tools that new firms can employ to be competitive. This marketing for small businesses training course will include the following topics:
- Understanding the marketing cycle.
- Strategies to implement on small budgets.
- Internet and Social Media Marketing.
Know more about the course.
Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.
Course Outline – Marketing for Small Businesses Training Program Outline
- Session One: Course Overview
- Session Two: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Pre-Assignment Review
- Session Three: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Influence and Persuasion
- Testing and Revising
- Session Four: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Bringing it All Together
- Making Connections
- Session Five: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Making Connections
- Top Ten Strategies for Success
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
- A Simple Marketing Plan for Small Budgets
- Session Six: Implementing Your Plan
- What is a Marketing Budget?
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Stage Five: Implementing and Evaluating
- Stage Six: Reviewing and Revising
- Session Seven: Internet Marketing Basics
- What It Looks Like
- Popular Strategies
- Sharing Messages
- E-mail Marketing
- What is SEO?
- Leveraging Social Media
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Who is eligible for the course?
- Small Business Owners
- Entrepreneurs
- Anyone planning to set up a business
- Marketing Managers
Academic Support
Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.
Contact Details
- skilladvantagetraining@gmail.com
- Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
- SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029
Upgrade your Course
You can opt for a more thorough and effective learning experience by opting for additional Small Business Management Training courses. You can create a bundle by choosing extra the following additional courses:
Prices
- The entire Small Business Management Training Course Bundle: Rs. 30,000
- 1 Course: Rs. 4,000
- Bundle with 2 Courses: Rs. 6,999
- Bundle with 3 Courses: Rs. 10,999
- Bundle with 4 Courses: Rs. 14,999
- Bundle with 5 Courses: Rs. 18,999
- Bundle with 6 Courses: Rs. 21,999
- Bundle with 7 Courses: Rs. 23,499
- Bundle with 8 Courses: Rs. 25,999
- Bundle with 9 Courses: Rs. 27,999
- Bundle with 10 Courses: Rs. 29,999
