Why Work with the Media?
Nearly all the actions (mostly positive ones) taken by organisations are shared on the television, newspaper, radio, and social media platforms. All these media posts are not made by the companies themselves, but by media companies and journalists. There are multiple reasons why companies choose to work with the media:
- They contact the media for them to share and discuss about the company’s good deeds such as charitable investments in their supply chain in developing nations.
- The media is also contacted by the companies to promote their new products and services through magazines, newspapers, and Instagram influencers.
- When a scandal or fake news is spread, companies partner with the media to host press conferences and counter the rumours.
- Good media and public relations means that the media agencies will be speaking positive things about the company, thus enhancing their brand reputation amidst the target market.
- Cross-platform content has started replacing single channel brands as several organisations have started paying bloggers to post about their brands, in order to reach out to the bloggers’ followers base.
Why is Working with the Media Skills Important?
- The media is capable of reaching out to millions of customers with a single blog. Thus, establishing strong, positive relationships with the media is essential.
- Once a solid relationship has been developed with media agencies, the company needs to be able to design appealing stories and strategies that will convince the media to promote them. Media companies are approached by hundreds and thousands of companies. Thus, a captivating story or product launch will be necessary to stand out.
- At the same time, selecting the right media channel is equally important. No matter how strong the relationships, or how appealing the message is, choosing an incorrect channel will not allow the company to target its actual target audience.
What will you learn?
This online working with media training course will enable you to master the skills needed to successfully partner and work with the media in the long run. This online skills training course on working with the media will cover the following topics:
- How to be interviewed successfully?
- How to provide information to the media?
- How to build efficient media packages?
- How to craft useful and effective press releases?
Know more about the course.
Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.
Course Outline – Working with Media Skills Training Outline
- How to Use This Guide
- Session One: Course Overview
- Session Two: Being Interviewed
- As a Citizen
- As a Media Spokesperson
- Session Three: Providing Information to the Media
- Security of information and files
- Attribution
- Different types of media
- Session Four: Developing a Media Package
- Session Five: Press Releases
- Session Six: Developing Media Relationships
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Who is eligible for the course?
- Managers in any field
- Employees in any field
- Students
- Recent Graduates
- Supervisors and Leaders
- Company Executives
- Team Leaders
Academic Support
Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.
Contact Details
- skilladvantagetraining@gmail.com
- Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
- SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029
Upgrade your Course
You can opt for a more thorough and effective learning experience by opting for additional online Career Development and Training courses. You can create a bundle by choosing extra the following additional courses:
Prices
- The entire Career Development and Training Course Bundle: Rs. 30,000
- 1 Course: Rs. 4,000
- Bundle with 2 Courses: Rs. 6,999
- Bundle with 3 Courses: Rs. 10,999
- Bundle with 4 Courses: Rs. 14,999
- Bundle with 5 Courses: Rs. 18,999
- Bundle with 6 Courses: Rs. 21,999
- Bundle with 7 Courses: Rs. 23,499
- Bundle with 8 Courses: Rs. 25,999
- Bundle with 9 Courses: Rs. 27,999
- Bundle with 10 Courses: Rs. 29,999
