What does Building a Brand on Social Media Mean?

A company’s brand is responsible for portraying an image and communicating with the customers. The massive surge in social media platforms mean that companies now need to establish a solid brand image in this online-focussed world. Proliferating rates of social media users signals that a positive brand image will pave the way for positive word of mouth and brand recognition. These will subsequently help lift a company’s reputation and sales. Building a Brand on Social Media is an online course that is an essential addition to your internet marketing and social media course offerings. This interactive program will teach participants how to design, implement, evaluate, and revise a social media branding strategy. Some of the topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.

What will you learn?

This online building a brand on social media training course comprises a wide range of vital topics including dealing with negative feedback and building customer trust. The social media branding course elaborately explains some of the following topics:

  • Developing social media guidelines for your brand
  • Choosing the right platform for your brand
  • Branding and making connections

Know more about the course.

Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.

Course Outline – Building a Brand on Social Media

  • Session One: Course Overview
  • Session Two: Getting to Know E-mail Marketing
    • What is E-Mail Marketing?
    • Glossary of Terms
    • History of E-Mail Marketing
    • Getting It Right
  • Session Three: Setting Up Your Audience
    • Gathering Contacts
    • Rules and Regulations
    • Staying Organized
  • Session Four: The Tools
    • Setting Up A Plan
    • Choosing an E-Mail Marketing Provider
    • Get Practical
  • Session Five: Designing Your Campaign Strategy
    • Looking at Your Campaign Strategy
    • What’s Your Campaign Strategy?
    • Going Beyond the Basics
  • Session Six: Crafting Messages for Each Campaign
    • Pre-Assignment Review
    • Crafting Your Message
    • The Message IS The Message
    • Designing an Eye-Catching E-Mail
    • Choosing the Right Design
    • Making Connections
    • Make This Easy
  • Session Seven: Good Habits Get Optimal Results
    • Be a Good E-Mailer
    • Smart Rules Apply
    • Conversions
    • Designing Content That Has Value
    • Developing Different Types of Content
  • Session Eight: What to Write
    • Give People What They Want
    • Be Green…Evergreen That Is!
    • Topic Generator
    • Let’s Get to Work
  • Session Nine: Subject Lines and Action Calls
    • Great Subject Lines
    • Action Items
    • Use Strategy with Your Call to Action
  • Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted
    • Key Metrics
    • Revenue Per E-Mail Sent
    • Timing Your E-Mail Message
    • Test Before You Send
  • Session Eleven: Test Driving
    • Making Connections
    • Writing Your Initial Welcome E-Mail
    • Recommended Reading List
    • Post-Course Assessment
    • Pre - and Post-Assessment Answer Keys
    • Personal Action Plan

Who is eligible for the course?

  • Business Owners
  • Marketing Managers
  • Anyone involved with the marketing department
  • Anyone seeking to enhance their digital marketing skills

Academic Support

Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.

Contact Details

  • skilladvantagetraining@gmail.com
  • Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
  • SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029

Upgrade your Course

You can opt for a more thorough and effective learning experience by opting for additional Digital Marketing Training courses. You can create a bundle by choosing extra the following additional courses:

Introduction to E-Mail Marketing

Creating a Google AdWord Campaign

Marketing with Social Media

Writing for the Web

Advanced Diploma in Digital Marketing Training

Professional Diploma in Digital Marketing Training

Prices

  • The entire Workplace Essentials Training Course Bundle: Rs. 30,000
  • 1 Course: Rs. 4,000
  • Bundle with 2 Courses: Rs. 6,999
  • Bundle with 3 Courses: Rs. 10,999
  • Bundle with 4 Courses: Rs. 14,999
  • Bundle with 5 Courses: Rs. 18,999
  • Bundle with 6 Courses: Rs. 21,999
  • Bundle with 7 Courses: Rs. 23,499
  • Bundle with 8 Courses: Rs. 25,999
  • Bundle with 9 Courses: Rs. 27,999
  • Bundle with 10 Courses: Rs. 29,999

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