What is Web Writing?

In today’s world, as businesses step into the online and e-commerce market, companies need to ensure that their websites comprise of relevant text that is arranged into an intriguing structure in order to attract the reader’s attention. With the escalating level of online competition, consumers are exposed to a variety of company websites, but out of all the options, they end up choosing one. The content of the websites and the clarity of the language plays an essential role in appealing to the target audience. The language used must be simple and descriptive that will keep the readers updated and prevent any form of confusion. This online web writing course will be injecting all the germane skills that website writers require to be able to efficiently employ their skills, when constructing texts for their company’s websites.

What will you learn?

This online web writing training course will be covering the essential skills that website writers must acquire in order to build up efficacious and interesting content for their organisation’s websites. This web writing training course will include the following topics:

  • How to draw readers to web pages?
  • Simplify the process of working with designers.
  • Incorporate audio and video content to attract a broad range for users.
  • Empower learners to make use of keyword optimisation and Search Engine Optimisation.

Know more about the course.

Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.

Course Outline – Web Writing Training Program Outline

  • Session One: Course Overview
  • Session Two: Getting to Know the Web
    • Web Writing Is Not The Same!
    • Design and Structure
    • It’s Work to Influence Others
  • Session Three: Tips on Creating a Site Hierarchy
    • Designing the Site
    • Pre-Assignment Review
    • Menus, Links, and Buttons
  • Session Four: Creating Your Content
    • Writing Eye-Catching Headlines
    • Writing Content
    • Writing Goals
  • Session Five: Testing the Waters
  • Session Six: Deciding What’s Fit to Print
    • What’s Getting Read?
    • Reviewing and Planning
  • Session Seven: Adding Audio and Video to Your Content
  • Session Eight: Getting Your Content Noticed
    • Standing out in Crowds
    • Search Engine Optimization
    • Alternative Search
    • Optimizing Keywords
    • Balancing SEO and Word Stuffing
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan

Who is eligible for the course?

  • Website Writers

Academic Support

Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.

Contact Details

  • skilladvantagetraining@gmail.com
  • Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
  • SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029

Upgrade your Course

You can opt for a more thorough and effective learning experience by opting for additional Digital Marketing Training courses. You can create a bundle by choosing extra the following additional courses:

Prices

  • The entire Workplace Essentials Training Course Bundle: Rs. 30,000
  • 1 Course: Rs. 4,000
  • Bundle with 2 Courses: Rs. 6,999
  • Bundle with 3 Courses: Rs. 10,999
  • Bundle with 4 Courses: Rs. 14,999
  • Bundle with 5 Courses: Rs. 18,999
  • Bundle with 6 Courses: Rs. 21,999
  • Bundle with 7 Courses: Rs. 23,499
  • Bundle with 8 Courses: Rs. 25,999
  • Bundle with 9 Courses: Rs. 27,999
  • Bundle with 10 Courses: Rs. 29,999

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