What is Internet Marketing?

E-Mails have become an essential tool for marketers to promote their businesses and services. This course intends to equip learners with the ability to plan, create, and ultimately deliver efficacious e-mail marketing campaigns that enhances their overall digital marketing strategy. This course extensively covers elements related to the who, why, when, and how of a successful e-mail marketing campaign.

Each course comprises all the tools needed to deliver a comprehensive training session — an instructor guide, student manual, quick reference guide, PowerPoint slides, and more.

What will you learn?

This online introduction to e-mail marketing training course comprises a wide range of vital topics including designing an eye-catching email and constructing effective messages. The e-mail marketing course elaborately explains some of the following topics:

  • Choosing an E-Mail marketing provider
  • Crafting your message
  • Developing different types of e-mail content
  • Revenue per E-Mail sent and the timing of E-Mail messages

Know more about the course.

Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.

Course Outline – Introduction to E-Mail Marketing Program Outline

  • Session One: Course Overview
  • Session Two: Getting to Know E-mail Marketing
    • What is E-Mail Marketing?
    • Glossary of Terms
    • History of E-Mail Marketing
    • Getting It Right
  • Session Three: Setting Up Your Audience
    • Gathering Contacts
    • Rules and Regulations
    • Staying Organized
  • Session Four: The Tools
    • Setting Up A Plan
    • Choosing an E-Mail Marketing Provider
    • Get Practical
  • Session Five: Designing Your Campaign Strategy
    • Looking at Your Campaign Strategy
    • What’s Your Campaign Strategy?
    • Going Beyond the Basics
  • Session Six: Crafting Messages for Each Campaign
    • Pre-Assignment Review
    • Crafting Your Message
    • The Message IS The Message
    • Designing an Eye-Catching E-Mail
    • Choosing the Right Design
    • Making Connections
    • Make This Easy
  • Session Seven: Good Habits Get Optimal Results
    • Be a Good E-Mailer
    • Smart Rules Apply
    • Conversions
    • Designing Content That Has Value
    • Developing Different Types of Content
  • Session Eight: What to Write
    • Give People What They Want
    • Be Green…Evergreen That Is!
    • Topic Generator
    • Let’s Get to Work
  • Session Nine: Subject Lines and Action Calls
    • Great Subject Lines
    • Action Items
    • Use Strategy with Your Call to Action
  • Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted
    • Key Metrics
    • Revenue Per E-Mail Sent
    • Timing Your E-Mail Message
    • Test Before You Send
  • Session Eleven: Test Driving
    • Making Connections
    • Writing Your Initial Welcome E-Mail
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan

Who is eligible for the course?

  • Business Owners
  • Marketing Managers
  • Anyone involved with the marketing department
  • Anyone seeking to enhance their digital marketing skills

Academic Support

Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.

Contact Details

  • skilladvantagetraining@gmail.com
  • Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
  • SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029

Upgrade your Course

You can opt for a more thorough and effective learning experience by opting for additional Digital Marketing Training courses. You can create a bundle by choosing extra the following additional courses:

Creating a Google AdWord Campaign

Marketing with Social Media

Building a Brand on Social Media

Writing for the Web

Advanced Diploma in Digital Marketing Training

Professional Diploma in Digital Marketing Training

Prices

  • The entire Workplace Essentials Training Course Bundle: Rs. 30,000
  • 1 Course: Rs. 4,000
  • Bundle with 2 Courses: Rs. 6,999
  • Bundle with 3 Courses: Rs. 10,999
  • Bundle with 4 Courses: Rs. 14,999
  • Bundle with 5 Courses: Rs. 18,999
  • Bundle with 6 Courses: Rs. 21,999
  • Bundle with 7 Courses: Rs. 23,499
  • Bundle with 8 Courses: Rs. 25,999
  • Bundle with 9 Courses: Rs. 27,999
  • Bundle with 10 Courses: Rs. 29,999

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