What are Google AdWords?
Google AdWords can be referred to as an advertising service provided by Google itself. It allows companies to purchase certain ‘keywords’ that are relevant to the company’s products or services, and have their ad placed under Google’s advertisement section. Each time the ad is clicked, Google charges the company. In order to be successful in this aspect, companies need to buy the right keywords, and design appropriates websites and webpages that suits the customers’ expectations. Also, the company needs to analyse the impact of purchasing each keyword, and then only select the most profitable ones, as buying too many keywords can turn out to be expensive and inefficient. This carefully planned course will explain the various concepts that marketers and small business owners must know in order to capitalise on Google AdWords.
What will you learn?
This online Google AdWords training course will enlighten participants on the smart techniques that can be used to conduct smart Google AdWords campaigns. This meticulously planned Google AdWords training course will include the following topics:
- How Google AdWords works?
- Meaning of PPC.
- The importance of setting a correct AdWords budget.
- How to design a compelling ad?
- How to make adjustments to increase success.
Know more about the course.
Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.
Course Outline – Google AdWords Training Program Outline
- Session One: Course Overview
- Session Two: Understanding AdWords Lingo
- First Up, SEO
- Pre-Assignment Review
- AdWords Defined
- How PPC Works
- Planning
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
- Setting Your PPC Budget
- The Quality Score
- Session Five: Designing Your Ads
- Choosing Your Language
- Persuasive Techniques
- Keeping Your Eyes Open
- Structuring your Ad
- Session Six: Looking at Success
- Understanding Key Metrics
- Higher Clickthrough Rates (CTR) Help
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- When to Ask for Help
- To Be Continued
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Who is eligible for the course?
- Business Owners
- Marketing Managers
- Anyone involved with the marketing department
Academic Support
Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.
Contact Details
- skilladvantagetraining@gmail.com
- Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
- SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029
Upgrade your Course
You can opt for a more thorough and effective learning experience by opting for additional Digital Marketing Training courses. You can create a bundle by choosing extra the following additional courses:
Prices
- The entire Workplace Essentials Training Course Bundle: Rs. 30,000
- 1 Course: Rs. 4,000
- Bundle with 2 Courses: Rs. 6,999
- Bundle with 3 Courses: Rs. 10,999
- Bundle with 4 Courses: Rs. 14,999
- Bundle with 5 Courses: Rs. 18,999
- Bundle with 6 Courses: Rs. 21,999
- Bundle with 7 Courses: Rs. 23,499
- Bundle with 8 Courses: Rs. 25,999
- Bundle with 9 Courses: Rs. 27,999
- Bundle with 10 Courses: Rs. 29,999
