Why is Social Media Marketing important?

In today’s world, a broad section of the population is active in social media platforms such as Facebook or Instagram. This is a consequence of the great advancement in technology, and the attractive internet data offers by the telecommunications organisations. Social media sites have brought people from all over the world into one clustered space, thus making it a highly effective marketing tool for companies to reach out to a significant consumer base. By being active on social media, companies can not only expand their reach, but also conduct market research and learn about their customers’ opinions or views. In fact, at today’s date, it is even possible to select a specific target audience and have your promotional stances just directed towards them. At the same time, social media marketing is not very expensive, and establishes room for an immense level of word of mouth and branding. It is essential for organisations to cope up with technology and social media in order to remain competitive. This course will be highlighting the various tools that marketers and business owners can use to conduct social media marketing, as it is a concept that nearly every small to large organisation exercises.

What will you learn?

This online social media marketing training course will elaborate on the ways to be active on social media, and how to reach out to a broader customer base through efficacious social media marketing. This meticulously planned social media marketing training course will include the following topics:

  • Developing a social media strategy and incorporating it into your marketing efforts
  • Building an effective social media team.
  • Analysing the strengths and weaknesses of your social media efforts.
  • Learn about the major social media platforms and their differing functionalities.

Know more about the course.

Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.

Course Outline – Social Media Marketing Training Program Outline

  • Session One: Course Overview
  • Session Two: Getting Started
    • What is Social Media?
    • Pre-Assignment Review
  • Session Three: Understanding the Marketing Mix
    • The Five P’s and Social Media
    • Exercise Your Muscle
  • Session Four: Developing a Social Media Plan
    • Things to Think About
    • Utilization Guidelines
    • Expanding Your Digital Presence
    • What’s the Value?
  • Session Five: Building Your Social Media Team
    • Building the Team
    • The Community
  • Session Six: Using Social Media to Build Internal Communities
    • Does it Mean Everyone is Online All the Time?
    • Make it Work
  • Session Seven: Analyzing Your Impact with Metrics
    • Useful Metrics
    • Useful Metrics
    • Timing is Everything
  • Session Eight: Keeping on Top of the Trends
  • Session Nine: Damage Control
    • That’s Not Good!
    • Get Smart
  • Session Ten: Using Facebook
    • Getting Started
    • Building Your Community
    • Taking it Further
  • Session Eleven: Using LinkedIn
    • LinkedIn Essentials
    • Setting Up Your Account
    • Getting Connected
  • Session Twelve: Using Twitter
    • Tweeting
    • Making it Memorable
    • Using Lists
  • Session Thirteen: Building a Blog
    • Should I Be Blogging?
    • Blog Rules
    • Help People Find You
    • What Will I Write About?
    • Planning Your Blog
    • Vlogs and YouTube
  • Session Fourteen: Using Specialty Sites
  • Session Fifteen: Using Social Media Management Tools
  • Session Sixteen: Launching Your Plan
    • Pulling Everything Together
    • Preparing for Delivery or Upgrade
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan

Who is eligible for the course?

  • Business Owners
  • Marketing Managers
  • Anyone involved with the marketing department

Academic Support

Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.

Contact Details

  • skilladvantagetraining@gmail.com
  • Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
  • SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029

Upgrade your Course

You can opt for a more thorough and effective learning experience by opting for additional Digital Marketing Training courses. You can create a bundle by choosing extra the following additional courses:

Prices

  • The entire Workplace Essentials Training Course Bundle: Rs. 30,000
  • 1 Course: Rs. 4,000
  • Bundle with 2 Courses: Rs. 6,999
  • Bundle with 3 Courses: Rs. 10,999
  • Bundle with 4 Courses: Rs. 14,999
  • Bundle with 5 Courses: Rs. 18,999
  • Bundle with 6 Courses: Rs. 21,999
  • Bundle with 7 Courses: Rs. 23,499
  • Bundle with 8 Courses: Rs. 25,999
  • Bundle with 9 Courses: Rs. 27,999
  • Bundle with 10 Courses: Rs. 29,999

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