What is a Corporate Branding?
A corporate brand refers to the image of the corporation or organisation as a whole, unlike the image or logo of a specific product or service. It is a much broader aspect. Corporate branding refers to the promotional techniques used by organisations to enhance the value of its entire image. Corporate branding can be a lengthy process as consumers often intend to remember the particular product brands, but not the name of the entire company. Therefore, the scopes for corporate branding is much broader. Corporate branding could be conducted by ensuring consistent presence on the company's name and logo upon its products and services. Also, sponsorships or public relations activities such as charitable donations can be some of the other methods. Corporate branding can be used for every product marketing by the organisation. This training course will communicate the various tools that can be applied by marketers to create and manage the image of the entire organisation's corporate brand.
What will you learn?
This online corporate brand management training course is meant for participants acquire the proficiencies required to manage a corporate brand effectually. Proper management will enhance the brand value, and make the firm more competitive. This online corporate brand management training course will comprise of the following topics:
- Definition of brand and what is branding about.
- Variety of brand architecture and extensions.
- Identification of the brand's products, the features of those products, and their values.
- Writing a mission, vision and style statement for a brand.
- Planning an internal and external brand launch.
- Monitoring and evaluation of brand value.
Know more about the course.
Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.
Course Outline - Corporate Brand Management Training Program Outline
- Session One: Course Overview
- Session Two: Defining Branding
- Defining Brands and Branding
- Characteristics of a Strong Brand
- Session Three: What Are You All About?
- Identifying Your Products and Features
- Identifying Your Values
- Individual Exercise
- Session Four: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
- Session Five: Creating a Vision of the Future
- Session Six: Positioning Your Brand
- Identifying Your Ideal Position
- Positioning Workout
- Session Seven: Developing Your Style
- Writing a Style Statement
- Style Exercise
- Session Eight: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Developing a Slogan
- Session Nine: Creating a Visual Identity
- Graphic Design 101
- Types of Visual Identities
- Pop Culture Test
- Session Ten: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touch points
- Creating a Unique Experience at Each Touch point
- Session Eleven: Connecting with Customers
- Session Twelve: Launching Your Brand
- Session Thirteen: Taking Your Brand's Pulse
- Session Fourteen: Performing a SWOT Analysis
- What Does SWOT Stand For?
- Sample SWOT Analysis
- Session Fifteen: Measuring Brand Health with a Balanced Scorecard
- Session Sixteen: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- Session Seventeen: Interpreting Evaluation Results
- Session Eighteen: Keeping the Brand Alive
- Refreshing and Re-Launching
- Taking on a Total Re-Brand
- Case Study
- Session Nineteen: Going Beyond the Brand
- Understanding Brand Architecture
- Understanding Brand Extension
- Recommended Reading List
- Post-Course Assessment
- Pre-and Post-Assessment Answer Keys
- Personal Action Plan
Who is eligible for the course?
- Marketing Managers
- Anyone involved in the marketing department
- Sales Supervisors
Academic Support
Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.
Contact Details
- skilladvantagetraining@gmail.com
- Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
- SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029
Upgrade your Course
You can opt for a more thorough and effective learning experience by opting for additional Human Resources Management Training courses. You can create a bundle by choosing extra the following additional courses:
Prices
- The entire Sales and Marketing Training Course Bundle: Rs. 30,000
- 1 Course: Rs. 4,000
- Bundle with 2 Courses: Rs. 6,999
- Bundle with 3 Courses: Rs. 10,999
- Bundle with 4 Courses: Rs. 14,999
- Bundle with 5 Courses: Rs. 18,999
- Bundle with 6 Courses: Rs. 21,999
- Bundle with 7 Courses: Rs. 23,499
- Bundle with 8 Courses: Rs. 25,999
- Bundle with 9 Courses: Rs. 27,999
- Bundle with 10 Courses: Rs. 29,999
