What is Customer Relationship Management (CRM)?

Customer Relationship Management refers to the process applied by organisations to study the communication conducted with customers. It involves an organisation observing their customer's behaviours, and designing marketing strategies accordingly. The main intention behind customer relationship management is to establish a long term and concrete relationship with their target audience, through persistent interaction. At the same time, organisations could conduct relevant promotional campaigns, and events that will appeal to the particular target market, and expand the brand's potential reach through effective word of mouth. It is believed that retaining the existing customer is twenty times more profitable than attracting new ones. Efficacious Customer Relationship Management could be a way to retain customers through solid loyalty retention tools. The concept of CRM is a hot topic in the field of marketing, and is something practised by nearly every organisation to remain competitive and keep the customers satisfied. This training course on customer relationships management will shape marketers to become smart managers of customer relationships that will attract sales, and also intensify the brand's value in the target market's perspective.

What will you learn?

This online customer relationships management training course aims to inject the methods required to construct effective customer relationships for escalated sales and profitability. This training course about managing customer relationships will include a variety of relevant and useful topics:

  • Learn about the benefits of CRM on a company as a whole.
  • Basics of CRM.
  • Examine the different components of a CRM plan.
  • Describe how customer relationship management can provide value for organizations and customers.

Know more about the course.

Course Delivery: The course will be delivered online on Skill Advantage’s LMS. There will be a mix of text and videos available.
Course Price: Rs. 4,000
Access Time: 2 Months
Certification: Receive an online PDF certificate offered by Skill Advantage and Accredited by Asian College of Teachers, Asia’s biggest teacher training organisation. Hard copy of certificates can be availed for an additional charge.

Course Outline - Customers Relationship Management Training Program Outline

  • Session One: Course Overview
  • Session Two: Customer Relationship Management
    • Customer Relationship Management in Your Everyday Life
    • What's in It for Me?
  • Session Three: What CRM Is and Who It Serves
    • Different Faces of CRM
    • Who is the Customer?
  • Session Four: Checklist for Success
    • Evaluation Metrics
    • Privacy Issues
  • Session Five: Requirement Driven Product Selection
    • Requirement Driven Product Selection
    • Determining Function
  • Session Six: Considerations in Tool Selection
    • What's Your Function in the Field?
    • Getting Information In and Out
  • Session Seven: Strategies for Customer Retention
    • Getting More from Your Core
    • Customer Scenarios
  • Session Eight: Building the Future
    • Roadblocks
    • Selling CRM
  • Session Nine: Homegrown vs. Application Service Provider
    • A Broad Look
    • A Closer Look
  • Session Ten: The Development Team
  • Session Eleven: Evaluating and Reviewing Your Program
    • Customer Profiles
    • Customer Life Cycles
    • Evaluating and Reviewing CRM
    • Recommended Reading List
    • Post-Course Assessment
    • Pre - and Post-Assessment Answer Keys
    • Personal Action Plan

Who is eligible for the course?

  • Marketing Managers
  • Anyone involved in the marketing department
  • Sales Supervisors

Academic Support

Individuals participating in the Skill Advantage’s online skills and training courses will be entitled to receiving thorough and persistent support from Skill Advantage’s highly qualified academic tutors. From answering questions regarding the use of the e-learning platforms to clarifying doubts regarding certain topics, our friendly tutors will always be available to assist and further facilitate your learning experience.

Contact Details

  • skilladvantagetraining@gmail.com
  • Mittal Commercia, Unit No. 412, C - Wing, Asan Para Road, Marol Naka, Andheri East - 400059, Mumbai, Maharashtra 400059
  • SAI PREMA’, 1st Floor, Christ Lane No.39 Krishnanagar, Hosur Rd, Industrial Area, Koramangala, Bengaluru, Karnataka 560029

Upgrade your Course

You can opt for a more thorough and effective learning experience by opting for additional Human Resources Management Training courses. You can create a bundle by choosing extra the following additional courses:

Prices

  • The entire Sales and Marketing Training Course Bundle: Rs. 30,000
  • 1 Course: Rs. 4,000
  • Bundle with 2 Courses: Rs. 6,999
  • Bundle with 3 Courses: Rs. 10,999
  • Bundle with 4 Courses: Rs. 14,999
  • Bundle with 5 Courses: Rs. 18,999
  • Bundle with 6 Courses: Rs. 21,999
  • Bundle with 7 Courses: Rs. 23,499
  • Bundle with 8 Courses: Rs. 25,999
  • Bundle with 9 Courses: Rs. 27,999
  • Bundle with 10 Courses: Rs. 29,999

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